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The new Marunda refinery utilises the state-of-the-art technology and represents an investment in a world-leading facility. The fully-computerised control room operates with highly specialized staff who ensures the required quality specifications are met. Integrated storage and bulking facilities enable quality to be maintained during storage, and allows to cost efficient loading.
Refining
PT. Asianagro Agungjaya operates three refineries in Indonesia,
located in North Sumatra, Riau, and Marunda - Jakarta. These
state-of-the-art refineries have a combined capacity of closed
to 1,000,000 tonnes of CPO per annum. Bulking facilities in
Sumatra and Java complete the efficient transport and distribution
logistics chain in Indonesia.
Intergrated Process
Asianagro Agungjaya produces a wide mix of quality bulk and
non-bulk products. The Group also produces locally well-known
branded Vegetable cooking oil, Deep Frying Fat, Margarine
and Shortening products in Java and in Sumatra.
The refining processes use Physical Refining and Fractionation
methods to refine the CPO. Palm oil is fractionated, using
a simple crystallization and separation processes to obtain
solid (stearin) and liquid (olein) fractions of various melting
characteristics. First, all impurities are removed by degummed
process and then the oil is bleached and filtered. The next
step is to remove the odoriferous substances, free fatty acids
and pigments by physical refining; the product of this first-stage
process is known as refined bleached deodorized palm oil (RBDPO).
This refined product is saleable as an international commodity
itself but is usually further fractionated to Palm Olein,
which can be sold as cooking oil or further processed through
state-of-the-art technology for specialty products.
Marketing
The oil palm industry's strength also lies in the CPO's unique composition which makes it versatile in its application in the food and non-food industries, its non-cholesterol quality and digestibility, and its stability at high temperatures which makes it ideal as a deep frying medium. All this brings about the increasing acceptability of palm oil over other edible oil products in local and world markets.
Niche Marketing
Each of the refineries has defined its own market niche and
adjusts its product mix to cater for local demand as well
as satisfying the broader objectives of Asianagro Agungjaya's
marketing strategies.
A team of professional marketing experts sells refined products in the domestic, industrial and consumer markets of Indonesia and beyond. The planned expansion of CPO refining capacity to over 1,000,000 tonnes per year will enable Asianagro Agungjaya to meet significant growth in demand as well as utilize a greater proportion of its own CPO output.
Industrial and Consumer Markets
Sales to industrial and consumer markets are expected to escalate due to continuing population growth and increasing per capita spending power.
More value-added products will be introduced over the next few years, further enhancing consumer choice and growth of sales. Indonesia's population of more than 220 million constitutes a huge domestic market. The planned expansion of processing facilities places Asianagro Agungjaya in a strong position to capture major shares of these expanding markets.
Research & Development
Equipped with state-of-the-art processing, dedicated and skilled
people, research facilities and keeping abreast of the latest
research and development programmes, Asianagro Agungjaya is
ready to meet the increasing demands and challenges of the
international Oils and Fats market.
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